E-commerce Brand Redesign & Investor Pitch
Client: Gimme the Good Stuff
Role: Brand Strategist, Pitch Deck Designer
Duration: October to November 2023
Tools Used: Adobe Creative Suite, Figma, Canva
Team Composition: Worked closely with the company's founders and marketing team
Project Overview
Gimme the Good Stuff, an e-commerce platform specializing in non-toxic products for parents, sought to refine its brand identity and attract investor interest. The project involved updating their logo and creating a compelling pitch deck to clearly communicate the company’s unique value proposition.
Problem Statement
Goal: To enhance Gimme the Good Stuff’s brand identity, making it more appealing to its target audience, and to create a pitch deck that effectively communicates the company’s mission and value proposition to investors.
Constraints: The existing brand identity did not fully resonate with the target audience, and the pitch deck needed to be developed within a tight timeline to attract investor interest.
Users: The primary users were parents seeking safe, non-toxic products for their families. Secondary users included potential investors interested in supporting sustainable and health-focused businesses.
Challenges: Ensuring the new brand identity and pitch deck resonated with both parents and investors while differentiating Gimme the Good Stuff in a crowded market.
Process
Research & Insights: Conducted market research and user interviews to better understand the target audience’s needs and perceptions of the brand. Insights revealed that the audience valued transparency, safety, and reliability in the products they chose for their families.
Ideation: Developed multiple branding concepts that aligned with these values, focusing on clean, simple designs that communicated trust and quality. Created several iterations of the pitch deck with strategic storytelling to emphasize the platform's unique positioning.
Testing & Iteration: Tested logo variations and pitch deck narratives with focus groups consisting of target users and potential investors. Feedback guided refinements in design and messaging.
Decision-Making: Final design choices focused on a modern and approachable logo, with a narrative-driven pitch deck that clearly communicated the brand’s mission and market potential.
Solution
Design Execution: A refreshed logo and brand identity that reflected the values of safety, transparency, and trust. The pitch deck featured compelling visuals, clear data points, and a strategic narrative to engage investors.
Features & Functionality: Key elements included a brand guide with logo usage, color palette, typography, and a pitch deck with sections on market analysis, unique selling propositions, and growth projections.
Visual Design: Utilized a soft color palette and approachable typography to appeal to parents while maintaining a professional tone for investor presentations.
Results & Impact
Outcome: The new branding resonated well with the target audience, and the pitch deck effectively captured the interest of investors, leading to successful funding discussions.
Business Impact: The refined brand identity helped Gimme the Good Stuff strengthen its market positioning, attract new users, and secure investment to support future growth.
Learnings: Reinforced the importance of understanding both consumer and investor needs to create a cohesive brand narrative that drives engagement and growth.