Interactive Product Discovery App for Entertainment Platforms
Client: Scene Stealer
Role: Lead Product Designer, UX/UI Designer, Pitch Deck Designer
Duration: March to November 2023
Tools Used: Figma, Sketch, InVision, Adobe Creative Suite
Team Composition: Collaboration with developers, retail partners, and content creators
Project Overview
Scene Stealer is an innovative app designed to allow viewers to purchase items featured on production sets of movies, TV shows, and mini-series. As the Lead Product Designer, I led the creation of the app’s design, user experience, and pitch deck, focusing on bridging the gap between on-screen inspiration and consumer acquisition.
Problem Statement
Goal: To create a seamless user experience that allows viewers to easily identify and purchase items featured on screen, enhancing viewer engagement and driving sales.
Constraints: Developing a user interface that was both visually appealing and intuitive, while balancing the needs of multiple stakeholders including content creators, production companies, and retail partners.
Users: Target users included entertainment enthusiasts and shoppers interested in purchasing items seen on screen.
Challenges: Balancing the integration of diverse content types while maintaining a cohesive and intuitive user experience. Ensuring scalability and compatibility with various retail partners was also a key challenge.
Process
Research & Insights: Conducted user research through surveys and interviews to understand how users currently interact with on-screen content and their pain points in finding and purchasing those items. Competitor analysis provided additional insights into market gaps.
Ideation: Generated multiple design concepts that integrated user feedback, with a focus on clear navigation, visually engaging content displays, and simple purchase paths.
Testing & Iteration: Developed prototypes for the app and conducted usability tests to refine the user journey and interface elements. Iterations focused on optimizing performance and ease of use.
Decision-Making: Chose design elements that offered a blend of entertainment and retail experience, creating a visually engaging platform that was also highly functional.
Solution
Design Execution: Created an interactive, user-friendly app that featured an easy-to-navigate interface with clear visual cues for purchasing items. The pitch deck was designed to attract partners and investors, showcasing the app’s unique value proposition.
Features & Functionality: Key features included in-app browsing of production items, direct purchasing options, and seamless integration with retail partners’ platforms. Interactive elements allowed users to easily explore and purchase products they saw on screen.
Visual Design: A sleek and modern visual design that emphasized high-quality imagery and clear call-to-action buttons, ensuring an engaging user experience.
Results & Impact
Outcome: Scene Stealer’s innovative design and functionality garnered positive feedback from users and attracted interest from both retail partners and investors.
Business Impact: The app positioned itself as a unique player in the market, enhancing viewer engagement and driving new revenue streams for content creators and retailers.
Learnings: The project underscored the importance of balancing visual appeal with functionality in digital product design and the value of ongoing user feedback to optimize the user experience.